The Fall 2012 Hex Look Book was again shot in Downtown LA but for this season we went a bit deeper into the city. At the clients request, the overall look and feel needed to include a broad range of elements of city life, from a higher end working professional feel to a more artist driven user feel. To achieve that we used models and locations that spanned the full scope of the city, from The Last Bookstore, to a small recording studio as well as the Disney Concert Hall. As with other Hex shoots, there is a run and gun feel to what we do and we hope that adds to the authentic feel. As with all our projects with worked with some long time collaborators on this as well with Mike Bishop on the video side and Eric Coleman for still photography.